Angle #7 – Doing Business In The “New Economy”

The New Economy, for me, looks like working with people to discover a deeper connection to create their heart-centered business.

I believe that business is very personal and in the “New Economy” it looks like you expressing and experiencing what is most important and perfect to YOU.

• It looks like the rise of collaboration and the decline of competition.
• It looks like knowing what you love and doing that for a living.
• It looks like personal evolution, reflected in your business success.

It’s like an awakening. It’s a brand new day. It’s about seeing the world in a different way. When your business goals and strategy come into alignment with your soul and purpose, it defines the reason that you are on the planet, and you will never see your business or any relationship in quite the same way again.Business becomes one of the places to fully express being your authentic self. As a result, you will be centered in the flow and be able to embrace any situation, or challenge. You act confidently and take actions in accordance with what fulfills you most.

To be successful, in the new economy, what is needed is a fresh new angle. In our new book BEE-ing Attraction: What Love Has To Do With Business and Marketing we introduce a fresh new angle that is based on a different reality. The BEE-ing Attraction Process understands that the most satisfying way to serve perfect customers is to develop mutually-synchronistic and collaborative relationships with other companies – to provide whole and complete service.

Here is Fresh New Angle #7

In The Old Economy: Competition is at the heart of all successful marketing practices.
In The New Economy: Collaboration, not competition, is required.

Traditional marketing strategies are designed around the basic premise that competition is what drives companies to a better job at customer service – supposedly, competition helps to keep prices low; competition drives companies to grow larger which creates more jobs; competition stimulates creative thinking.

These are truths only if one subscribes to the theory that there is a limited universe of customers…and the winner takes all. By collaborating, the universe of potentially perfect customers expands and flows easily between synchronistically perfect partners. Companies which use this new process measure their success based on the quality and strength of each relationship rather than simply the quantity of customers.

The BEE-ing Attraction Planning Process is based on the new reality that a company can easily retain its customers – and retain its profitability – if those customers are a perfect match for the products and services the company wants to offer. A bond of synchronistic attraction which occurs between the customer and the company is so powerful that it can not be broken by an outside party or influence.

Now That’s Attractive!

Thank YOU for the gift you have extended to me, by coming to my blog and reading this post. Please leave a comment if that is perfect for you. AND, the most effective way to get results in the new economy is to take a step-by-step approach.

You can get started now with the Perfect Customers Mini BEE Course. http://www.perfectcustomers.com/bee-ingattraction or by being one of the first to purchase your copy of  BEE-ing Attraction: What Love Has to Do With Business And Marketing